https://ugrashoes.com/blogs/ugra-tabloid/the-story-of-ugra 2025-11-02T14:08:40+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/IMG_5752_b3f22b4c-095f-465e-8645-ae99229bc581.jpg?v=1762072720 Inside UGRA: Our Founding Story https://ugrashoes.com/blogs/ugra-tabloid/a-letter-for-you 2025-11-02T14:07:49+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/IMG_4485.jpg?v=1762072669 A Letter For You https://ugrashoes.com/blogs/ugra-tabloid/the-artistry-behind-ugra 2025-11-02T14:08:06+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/IMG_4326_1_1.jpg?v=1762072686 Making of UGRA https://ugrashoes.com/blogs/ugra-tabloid/leather-care-guide-how-to-maintain-your-ugra-shoes 2025-11-02T14:07:00+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/Ugra_cowboy_boots.jpg?v=1762072620 How to Take Care of Your UGRA https://ugrashoes.com/blogs/ugra-tabloid/chapter-1-the-foundation 2025-11-02T14:07:27+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/Realistic_Adventurous_Travel_Youtube_Thumbnail_for_Video_3_520x500_7a601154-7aae-44e8-bdcb-fa74934e669a.png?v=1762072647 Our Design Philosophy https://ugrashoes.com/blogs/ugra-tabloid/on-designing-beyond-the-trend 2025-11-02T14:10:32+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/Untitled_design_5.png?v=1762072832 On Designing Beyond the Trend https://ugrashoes.com/blogs/ugra-tabloid/too-much-is-just-enough 2025-11-02T14:09:01+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/ugra_magazine_India.png?v=1762072741 Too Much is Just Enough https://ugrashoes.com/blogs/ugra-tabloid/inside-agra-fading-shoe-factories 2025-11-03T18:40:32+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/AGRa_shoes_making_factory_UGRA_1.png?v=1762175432 Inside Agra's Struggling Shoe Factories Agra's shoe factories are struggling under Trump's tariff 2025 https://ugrashoes.com/blogs/ugra-tabloid/why-india-doesn-t-have-its-lvmh-yet 2025-11-04T13:23:02+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/AGRa_shoes_making_factory_UGRA_2.png?v=1762242782 Why India Doesn’t Have Its LVMH Yet? https://ugrashoes.com/blogs/ugra-tabloid/the-return-gaze 2025-11-11T16:18:31+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/reverse_gaze_UGRA.png?v=1762858111 The Return Gaze: Why India Sees Its Craft Only After the World Does? https://ugrashoes.com/blogs/ugra-tabloid/are-founders-losing-focus-when-they-act-like-influencers 2025-11-15T15:57:32+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/influencer_is_not_founder_1.png?v=1763202452 The Illusion of Visibility: Are Founders Losing Focus when they Act like Influencers? https://ugrashoes.com/blogs/ugra-tabloid/why-influencers-should-rethink-the-pr-haul 2025-11-17T11:16:57+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/PR_unboxing_problem.png?v=1763358417 Why Influencers Should Not Perform A PR Haul? https://ugrashoes.com/blogs/ugra-tabloid/why-india-will-not-be-the-next-china-for-luxury 2025-11-19T18:01:09+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/PR_unboxing_problem_1.png?v=1763555469 Why Homegrown Brands Will Define India’s Luxury Future? https://ugrashoes.com/blogs/ugra-tabloid/indias-7-8-million-tonnes-of-textile-waste-39-year-life-expectancy 2025-11-21T16:18:20+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/India_s_7.8_Million_Tonne_Textile_Waste_Crisis.png?v=1763722100 India’s 7.8 Million Tonne Landfill Crisis & the Human Cost https://ugrashoes.com/blogs/ugra-tabloid/part-ii-the-shadow-atelier-how-dharavi-cleans-up-fashion-s-mess 2025-11-22T11:13:29+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/Dharavi_slum.png?v=1763790209 Part II: How Dharavi Cleans Up Fashion’s Mess https://ugrashoes.com/blogs/ugra-tabloid/the-last-pair-why-i-stopped-selling-things-people-don-t-need 2025-11-24T16:39:27+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/ugra_new_chapter.png?v=1763982567 Why I Stopped Participating in India’s Extraction Economy? https://ugrashoes.com/blogs/ugra-tabloid/why-gen-z-is-nostalgic-for-a-90s-india-they-never-experienced 2025-11-27T15:36:50+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/90s_india.png?v=1764238010 How Gen Z’s 90s Obsession Will Define the Future of Fashion in India https://ugrashoes.com/blogs/ugra-tabloid/the-politics-of-leather-in-india-how-a-global-symbol-of-luxury-becomes-taboo-at-home 2025-11-28T17:52:39+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/leather_in_India.png?v=1764332559 Caste, Cows, and Couture: The Politics of Leather in India https://ugrashoes.com/blogs/ugra-tabloid/the-herd-mentality-why-indian-brands-are-doing-black-friday-even-if-it-makes-no-cultural-sense 2025-11-29T12:47:02+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/Black_Friday_Sale.png?v=1764400622 The Truth Behind India's Black Friday Obsession https://ugrashoes.com/blogs/ugra-tabloid/india-s-second-hand-market-will-hit-10-billion-by-2033-but-not-for-the-reasons-you-think 2025-12-01T19:13:39+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/india_s_second-hand_market.png?v=1764596619 India’s Resale Market to Hit $5.1B by 2027, But Not Because of Sustainability https://ugrashoes.com/blogs/ugra-tabloid/the-new-masculinity-how-indian-men-are-dressing-without-shame 2025-12-02T16:52:42+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/New_Indian_masculinity.png?v=1764674562 The New Masculinity: Why Indian Men Are Dressing Without Shame https://ugrashoes.com/blogs/ugra-tabloid/the-dupe-economy-is-copying-actually-the-most-successful-business-model-in-india 2025-12-07T14:20:44+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/dupe_india.png?v=1765097444 The Dupe Economy: Is 'Copying' actually the most successful business model in India? https://ugrashoes.com/blogs/ugra-tabloid/how-homegrown-brands-are-winning-inside-india-s-3-88-billion-sneaker-market 2025-12-09T17:25:56+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/sneaker_market_India_Report_de055a32-296e-432f-a6f6-70d4cd94dd19.png?v=1765281356 The Next Phase for Homegrown Brands in India’s $3.88 Billion Sneaker Industry https://ugrashoes.com/blogs/ugra-tabloid/indias-waste-crisis-has-been-localized-financialized 2025-12-13T16:55:40+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/fast_fashion_India.png?v=1765625140 Inside India’s Disposable Fashion Crisis https://ugrashoes.com/blogs/ugra-tabloid/shapewear-serums-and-secrecy-the-secret-life-of-indian-male-shoppers 2025-12-20T10:42:33+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/men_buying_shapewear_india.png?v=1766207553 The Secret Life of the Indian Male Shoppers https://ugrashoes.com/blogs/ugra-tabloid/why-taste-is-the-last-moat-for-indian-brands 2025-12-21T18:05:31+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/ai_india_creative.png?v=1766320531 Perspective Is What Will Save Indian Brands in the Age of AI https://ugrashoes.com/blogs/ugra-tabloid/how-to-launch-a-fashion-brand-in-india-in-2026 2025-12-24T16:01:37+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/how_to_launch_a_fashion_brand.png?v=1766572297 How to Launch a Fashion Brand in India in 2026 https://ugrashoes.com/blogs/ugra-tabloid/why-accessible-is-a-dirty-word-in-indian-luxury 2026-01-07T09:31:06+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/dirty_word.png?v=1767758466 Why ‘Accessible Luxury’ Is a Dirty Phrase in India https://ugrashoes.com/blogs/ugra-tabloid/india-s-fashion-industry-in-2025-the-year-the-market-demanded-proof 2025-12-30T11:36:40+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/how_to_launch_a_fashion_brand_1.png?v=1767074800 The State of Indian Fashion in 2025: from Quick Commerce to Ghost Malls https://ugrashoes.com/blogs/ugra-tabloid/to-perform-or-not-to-perform 2025-12-31T18:21:44+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/to_be_or_not_to_be_India_Ugra.png?v=1767185504 To Perform or Not to Perform? In India, the Question is: Where? https://ugrashoes.com/blogs/ugra-tabloid/india-is-cooler-than-its-brands 2026-01-02T23:31:56+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/game_over_ugra.png?v=1767376916 India Is Cooler Than Its Brands https://ugrashoes.com/blogs/ugra-tabloid/what-india-bought-in-2025-gochujang-gold-condoms-and-more 2026-01-04T11:51:13+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/10_min_itch.png?v=1767507673 10-Minute Itch: What India Bought in 2025? https://ugrashoes.com/blogs/ugra-tabloid/how-the-west-sees-india 2026-01-09T17:45:42+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/meg.png?v=1767960942 Can Buyers View Indian Jewelry as Contemporary Art? https://ugrashoes.com/blogs/ugra-tabloid/explaining-brands-kills-cool 2026-01-19T14:17:47+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/be_cool.png?v=1768812467 If Your Brand Needs Explaining, It’s Already Uncool https://ugrashoes.com/blogs/ugra-tabloid/why-indian-streetwear-never-developed-a-social-language 2026-01-19T14:18:12+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/street.png?v=1768812492 Indian Streetwear is Not a Hoodie https://ugrashoes.com/blogs/ugra-tabloid/who-killed-khadi 2026-01-17T17:34:53+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/flag.png?v=1768651493 What Did We Do To Khadi? https://ugrashoes.com/blogs/ugra-tabloid/stop-calling-indian-homegrown-brands-the-zara-or-h-m-alternatives 2026-01-22T14:06:20+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/street_1.png?v=1769070980 Influencers, Stop Calling Homegrown Brands Zara or H&M Alternatives! https://ugrashoes.com/blogs/ugra-tabloid/how-to-build-a-brand-world 2026-01-25T20:32:40+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/street_2.png?v=1769353360 The Era of Culture-Led Branding Has Arrived https://ugrashoes.com/blogs/ugra-tabloid/the-end-of-ho-jaayega-why-the-india-eu-trade-deal-marks-a-turning-point-for-made-in-india 2026-01-31T16:31:34+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/fta.png?v=1769857294 The End of ‘Ho Jaayega’: Why the India-EU Trade Deal Marks a Turning Point for Made in India https://ugrashoes.com/blogs/ugra-tabloid/indian-fashion-editorials-have-lost-cultural-relevance 2026-02-05T10:02:11+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/Untitled_design_3_ab6cfed4-cf20-4b64-b5fa-e63a4b633351.png?v=1770265931 India’s Fashion Magazines Have Lost Cultural Relevance https://ugrashoes.com/blogs/ugra-tabloid/in-india-branding-is-anthropology 2026-02-25T16:12:51+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/Untitled_design_4.png?v=1772016171 Monolingual Brands Don’t Scale in India https://ugrashoes.com/blogs/ugra-tabloid/what-a-drag-show-says-about-where-india-is-going 2026-02-27T21:01:59+05:30 weekly https://cdn.shopify.com/s/files/1/0796/2843/5649/articles/drag_1.png?v=1772206319 What a Drag Show Says About Where India Is Going