Ugra Tabloid

India’s Fashion Magazines Have Lost Cultural Relevance
India’s Fashion Magazines Have Lost Cultural Relevance
We are living in the most creatively explosive era India has ever seen. Young stylists who understand archive culture. Photographers who can shoot cinema on iPhones. Designers who know craft... Read more...
The End of ‘Ho Jaayega’: Why the India-EU Trade Deal Marks a Turning Point for Made in India
The End of ‘Ho Jaayega’: Why the India-EU Trade Deal Marks a Turning Point for Made in India
With the ink drying on the India-EU Free Trade Agreement and the arrival of the Digital Product Passport, Made in India is undergoing a forced metamorphosis. It’s finally growing teeth Read more...
The Era of Culture-Led Branding Has Arrived
The Era of Culture-Led Branding Has Arrived
Why the Old Marketing Playbook No Longer Works for Indian Brands Read more...
Influencers, Stop Calling Homegrown Brands Zara or H&M Alternatives!
Influencers, Stop Calling Homegrown Brands Zara or H&M Alternatives!
By framing independent brands as a mere substitute for mass-market churn, influencers are stripping homegrown labels of their value and dignity, argues Debanti Read more...
Indian Streetwear is Not a Hoodie
Indian Streetwear is Not a Hoodie
See, streetwear a language. It’s how the street talks back to the tower. But here? In India? We never developed that language Read more...
What Did We Do To Khadi?
What Did We Do To Khadi?
The consequences of India’s ‘Har Ghar Tiranga’ campaign Read more...
If Your Brand Needs Explaining, It’s Already Uncool
If Your Brand Needs Explaining, It’s Already Uncool
We are living in a sensory assault of over-intellectualized mediocrity. Brands act like insecure lovers, filling every gap in the conversation with justification. “Love me,” they scream. “Look how good... Read more...
Can Buyers View Indian Jewelry as Contemporary Art?
Can Buyers View Indian Jewelry as Contemporary Art?
Global retailers continue to pigeonhole Indian design into categories of bridal opulence and traditional filigree. As brands like Maison Megh turn to the architectural rigor of Chandigarh, they face a... Read more...
Why ‘Accessible Luxury’ Is a Dirty Phrase in India
Why ‘Accessible Luxury’ Is a Dirty Phrase in India
It’s a simple rule: Don’t sell 'access' to people who have spent generations fighting for it. It’s lazy. It’s tone-deaf. Do better.   Read more...
10-Minute Itch: What India Bought in 2025?
10-Minute Itch: What India Bought in 2025?
We are done with survival mode and ready to spend on the things that make us feel like we’ve arrived Read more...
India Is Cooler Than Its Brands
India Is Cooler Than Its Brands
We have great craft in this country, but we are suffering from a crisis of terrible taste, and even worse ethics. We are failing our weavers, our tanners, our artisans.... Read more...
To Perform or Not to Perform? In India, the Question is: Where?
To Perform or Not to Perform? In India, the Question is: Where?
As Gen Z in India grapples with digital burnout and rising anxiety, a subtle cultural shift is underway. In 2026, visibility alone is no longer the ultimate currency. Restraint, selectivity... Read more...