Ugra Tabloid

TOO MUCH IS JUST ENOUGH
TOO MUCH IS JUST ENOUGH
For the ones who feel too much.Protect too fiercely.Refuse to shrink.And walk like they mean it. UGRA is a celebration of those who’ve always been too much.And stayed that way. Because... Read more...
ON DESIGNING BEYOND THE TREND
ON DESIGNING BEYOND THE TREND
At Ugra, we don’t follow trends - we focus on craftsmanship, quality, and thoughtful design. While many fashion schools push students to create trend-driven collections in rapid cycles, we take... Read more...
OUR DESIGN PHILOSOPHY
OUR DESIGN PHILOSOPHY
At UGRA, every design starts with a question: what do we actually need? Not in the fashion-week sense of “need,” but in the lived, practical, emotional sense. What’s missing from... Read more...
CARE FOR WHAT YOU WEAR
CARE FOR WHAT YOU WEAR
Ugras don't need coddling – they need respect. From daily rituals to monsoon survival, here's the only guide you need for your leather heels. Read more...
MAKING OF UGRA
MAKING OF UGRA
In a world of fleeting trends and mass production, we are making something that represents the craftsmanship of India. A pair of shoes that is one of a kind. That... Read more...
A LETTER FOR YOU
A LETTER FOR YOU
This letter is for you, because I want you to know why, how, when, and for whom I started Ugra. Read more...
INSIDE UGRA: OUR FOUNDING STORY & PHILOSOPHY
INSIDE UGRA: OUR FOUNDING STORY & PHILOSOPHY
Ugra transforms the stigma of being "too bold" into a celebration of individuality. This article traces the journey of a heel-obsessed Founder to the launch of a brand that's more... Read more...