Ugra Tabloid

Can Buyers View Indian Jewelry as Contemporary Art?
Can Buyers View Indian Jewelry as Contemporary Art?
Global retailers continue to pigeonhole Indian design into categories of bridal opulence and traditional filigree. As brands like Maison Megh turn to the architectural rigor of Chandigarh, they face a... Read more...
Why ‘Accessible Luxury’ Is a Dirty Phrase in India
Why ‘Accessible Luxury’ Is a Dirty Phrase in India
It’s a simple rule: Don’t sell 'access' to people who have spent generations fighting for it. It’s lazy. It’s tone-deaf. Do better.   Read more...
10-Minute Itch: What India Bought in 2025?
10-Minute Itch: What India Bought in 2025?
We are done with survival mode and ready to spend on the things that make us feel like we’ve arrived Read more...
India Is Cooler Than Its Brands
India Is Cooler Than Its Brands
We have great craft in this country, but we are suffering from a crisis of terrible taste, and even worse ethics. We are failing our weavers, our tanners, our artisans.... Read more...
To Perform or Not to Perform? In India, the Question is: Where?
To Perform or Not to Perform? In India, the Question is: Where?
As Gen Z in India grapples with digital burnout and rising anxiety, a subtle cultural shift is underway. In 2026, visibility alone is no longer the ultimate currency. Restraint, selectivity... Read more...
The State of Indian Fashion in 2025: from Quick Commerce to Ghost Malls
The State of Indian Fashion in 2025: from Quick Commerce to Ghost Malls
From quick commerce and ghost malls to selective capital and shifting consumer tone, this report maps what actually changed across Indian fashion, beauty and retail, and what no longer works.... Read more...
How to Launch a Fashion Brand in India in 2026
How to Launch a Fashion Brand in India in 2026
In India, a new generation of fashion startups is launching without the safety net of easy capital, dependable retail partners or a frictionless supply chain. Their response has been to... Read more...
Perspective Is What Will Save Indian Brands in the Age of AI
Perspective Is What Will Save Indian Brands in the Age of AI
The barriers to creation have collapsed. But as the floor for technical competence rises, the ceiling for distinctiveness is at risk of collapsing. For Indian brands facing rising CAC and... Read more...
The Secret Life of the Indian Male Shoppers
The Secret Life of the Indian Male Shoppers
India has long viewed men as practical buyers with little interest in grooming or fashion. But new data shows the opposite: the biggest shifts in men’s vanity-led consumption are now... Read more...
Inside India’s Disposable Fashion Crisis
Inside India’s Disposable Fashion Crisis
We are buying clothes we don’t need, with money we don’t have, to impress people we don’t like. Read more...
The Next Phase for Homegrown Brands in India’s $3.88 Billion Sneaker Industry
The Next Phase for Homegrown Brands in India’s $3.88 Billion Sneaker Industry
They won the market through a gap global giants ignored; now they must fix their shoes before the hype runs out. Read more...
The Dupe Economy: Is 'Copying' actually the most successful business model in India?
The Dupe Economy: Is 'Copying' actually the most successful business model in India?
Prediction for 2026: Watch for the leading Dupe players to launch premium or original Lines. They are using the cash flow to hire real designers, and use their brand narrative ... Read more...