My story begins with a word: 'Ugro.'
In Bengali, it's often used to criticize someone for being too fierce or bold.
Growing up, I heard it frequently, always with the implication that I needed to tone myself down. My choices were too bold, especially when it came to footwear. I wasn't allowed to wear high heels until high school graduation—but I yearned to wear them.
In 2013, with my first paycheck, I bought a pair of high heels. I wore them everywhere—to work, parties, the airport, even the grocery store. At first, it was just because I loved how they made me feel. But soon, I noticed others taking notice too.
On my last day at a newsroom where I worked, my senior editor said something unforgettable: "We'll miss the sound of your heels!" My heels weren't just shoes anymore; they were distinct, announcing my arrival before I even entered a room.
Years later, I started designing my own heels, finding manufacturers, sourcing materials, and creating my perfect shoes. People noticed and often inquired about the brand—and that's when I knew there was something special about them.
I've been running in high heels for years now, and I know exactly what that perfect pair feels like and looks like.
Birthed:
This passion and expertise led to the founding of Ugra in 2024.
Ugra makes you stand out in a crowd; it elevates your outfit or sometimes becomes the outfit. It brings joy in wearing and pleasure in admiring.
For me, a perfect pair of heels goes beyond size, comfort, and aesthetics. It's about the transformation that occurs when you slip them on. In Ugra, I feel powerful and in control.
Living the Ugra Lifestyle:
The Ugra lifestyle is as diverse as its wearers- it's for anyone who appreciates the artistry of a beautiful pair of high heels.
Being Ugra is about embracing romance and sexuality, with or without a partner. It's about enjoying life's pleasures- be it wearing heels for hotel breakfast or savoring a glass of whiskey at a bar counter- dressed exactly as you please.
Our philosophy celebrates the daring, the unique, and the unapologetic.
Ugra isn't for the faint of heart- it's for the fearless and we cater to those who dare to stand out, who refuse to blend in.
The Ugra Promise:
When you wear Ugra, we hope you feel beautiful and confident.
Here's to walking proud, and letting the world hear you coming.
— with love,
Ugra