Ugra Tabloid

The New Masculinity: Why Indian Men Are Dressing Without Shame
The New Masculinity: Why Indian Men Are Dressing Without Shame
From Sabyasachi’s runways to Gen Z’s Instagram feeds and the GQ red carpet, florals, pearls, fur and fluid silhouettes are everywhere. To the casual observer, this looks like a progressive... Read more...
India’s Resale Market to Hit $5.1B by 2027, But Not Because of Sustainability
India’s Resale Market to Hit $5.1B by 2027, But Not Because of Sustainability
India’s resale market is booming not because consumers want to buy less, but because we want to buy better; and we’ve found a way to do it on a budget. Read more...
The Truth Behind India's Black Friday Obsession
The Truth Behind India's Black Friday Obsession
How did a post-Thanksgiving American tradition, rooted in a holiday India doesn't celebrate, hijack our retail calendar? The answer is financial desperation and a severe lack of imagination. Read more...
Caste, Cows, and Couture: The Politics of Leather in India
Caste, Cows, and Couture: The Politics of Leather in India
Leather is a luxury material globally but a political one in India. The industry depends on Dalit and Muslim workers who face caste-based “impurity” stigma, even though the finished product... Read more...
How Gen Z’s 90s Obsession Will Define the Future of Fashion in India
How Gen Z’s 90s Obsession Will Define the Future of Fashion in India
Gen Z’s nostalgia is about building a future that feels tactile, local, and intentional. If Indian creative directors want to remain relevant, they must start adopting the values of the 90,... Read more...
Why I Stopped Participating in India’s Extraction Economy?
Why I Stopped Participating in India’s Extraction Economy?
India's D2C ecosystem is not designed for vision; it is designed for volume. It is an extraction economy. It extracts capital from founders. It extracts labour from artisans who see... Read more...
Part II: How Dharavi Cleans Up Fashion’s Mess
Part II: How Dharavi Cleans Up Fashion’s Mess
While Deonar is a graveyard for waste, Dharavi is positioned as a place of resurrection. Far from being merely a "slum," it is a $1 billion shadow economy that processes... Read more...
India’s 7.8 Million Tonne Landfill Crisis & the Human Cost
India’s 7.8 Million Tonne Landfill Crisis & the Human Cost
India now generates 7.8 million tonnes of textile waste every year, overwhelming its recycling systems and spilling into landfills like Mumbai’s Deonar Dumping Ground. In this toxic landscape, life expectancy... Read more...
Why Homegrown Brands Will Define India’s Luxury Future?
Why Homegrown Brands Will Define India’s Luxury Future?
India's luxury market is being rebuilt from the inside out, driven by homegrown brands, rising wealth and a consumer class that sees Indian and global luxury as part of the... Read more...
Why Influencers Should Not Perform A PR Haul?
Why Influencers Should Not Perform A PR Haul?
PR hauls turn valuable products into clutter. Audiences scroll past, brands lose their stories, and influencers lose credibility. What once signaled relevance now exposes a culture of excess where everything... Read more...
The Illusion of Visibility: Are Founders Losing Focus when they Act like Influencers?
The Illusion of Visibility: Are Founders Losing Focus when they Act like Influencers?
In a post-Shark Tank entrepreneurship era, every founder today is told the same thing: build in public, share your journey, make it personal. So they do. But here’s the uncomfortable... Read more...
The Return Gaze: Why India Sees Its Craft Only After the World Does?
The Return Gaze: Why India Sees Its Craft Only After the World Does?
There is a strange exchange rate in Indian fashion: craft earns its highest value only after it has travelled, been renamed, admired elsewhere, and returned stamped with foreign approval. This... Read more...