Ugra Tabloid

Why India Doesn’t Have Its LVMH Yet?
Why India Doesn’t Have Its LVMH Yet?
Luxury takes time, not just money. India’s conglomerates like Reliance and Aditya Birla have capital, but lack the patience and conviction to invest for decades. A true Indian LVMH won’t... Read more...
Agra's shoe factories are struggling under Trump's tariff 2025
Inside Agra's Struggling Shoe Factories
“Agra has about 7,000 leather-footwear manufacturing units, and at least 20-30 % of them have shut down since the new tariff laws,” says Manoj, a shoemaker who has worked with... Read more...
Too Much is Just Enough
Too Much is Just Enough
For the ones who feel too much.Protect too fiercely.Refuse to shrink.And walk like they mean it. UGRA is a celebration of those who’ve always been too much.And stayed that way. Because... Read more...
On Designing Beyond the Trend
On Designing Beyond the Trend
At Ugra, we don’t follow trends - we focus on craftsmanship, quality, and thoughtful design. While many fashion schools push students to create trend-driven collections in rapid cycles, we take... Read more...
Our Design Philosophy
Our Design Philosophy
At UGRA, every design starts with a question: what do we actually need? Not in the fashion-week sense of “need,” but in the lived, practical, emotional sense. What’s missing from... Read more...
How to Take Care of Your UGRA
How to Take Care of Your UGRA
Ugras don't need coddling – they need respect. From daily rituals to monsoon survival, here's the only guide you need for your leather heels. Read more...
Making of UGRA
Making of UGRA
In a world of fleeting trends and mass production, we are making something that represents the craftsmanship of India. A pair of shoes that is one of a kind. That... Read more...
A Letter For You
A Letter For You
This letter is for you, because I want you to know why, how, when, and for whom I started Ugra. Read more...
Inside UGRA: Our Founding Story
Inside UGRA: Our Founding Story
Ugra transforms the stigma of being "too bold" into a celebration of individuality. This article traces the journey of a heel-obsessed Founder to the launch of a brand that's more... Read more...