Ugra Tabloid

On Designing Beyond the Trend
On Designing Beyond the Trend
At Ugra, we don’t follow trends - we focus on craftsmanship, quality, and thoughtful design. While many fashion schools push students to create trend-driven collections in rapid cycles, we take... Read more...
Our Design Philosophy
Our Design Philosophy
At UGRA, every design starts with a question: what do we actually need? Not in the fashion-week sense of “need,” but in the lived, practical, emotional sense. What’s missing from... Read more...
How to Take Care of Your UGRA
How to Take Care of Your UGRA
Ugras don't need coddling – they need respect. From daily rituals to monsoon survival, here's the only guide you need for your leather heels. Read more...
Making of UGRA
Making of UGRA
In a world of fleeting trends and mass production, we are making something that represents the craftsmanship of India. A pair of shoes that is one of a kind. That... Read more...
A Letter For You
A Letter For You
This letter is for you, because I want you to know why, how, when, and for whom I started Ugra. Read more...
Inside UGRA: Our Founding Story
Inside UGRA: Our Founding Story
Ugra transforms the stigma of being "too bold" into a celebration of individuality. This article traces the journey of a heel-obsessed Founder to the launch of a brand that's more... Read more...